Privacy Policy

Last updated: February 15, 2026

1. Introduction

Shopify Connect Portugal ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, register as a merchant, apply as a sponsor, or engage with our content.

By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

When you register as a merchant, apply as a sponsor, or contact us, we may collect:

  • Full name and business name
  • Email address and phone number
  • Company information and website URL
  • Business category and industry
  • Payment and billing information (for sponsors)
  • Professional profile information and photos

2.2 Usage Data

We automatically collect information about your interaction with our website:

  • IP address and browser type
  • Pages visited and time spent on pages
  • Referring website and search terms
  • Device information and operating system
  • Cookies and similar tracking technologies

2.3 Content and Communications

When you share content, subscribe to newsletters, or participate in events:

  • Social media interactions and shares
  • Comments, feedback, and testimonials
  • Event registration and attendance data
  • Newsletter subscription preferences
  • Photos and videos from events (with consent)

3. How We Use Your Information

We use the collected information for the following purposes:

  • Process merchant registrations and sponsor applications
  • Communicate about events, updates, and opportunities
  • Send newsletters and marketing communications (with consent)
  • Improve our website, content, and user experience
  • Analyze usage patterns and website performance
  • Fulfill legal obligations and prevent fraud
  • Create and share event content (photos, videos, testimonials)
  • Display partner and sponsor information on our website

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

  • Consent: You have given explicit consent for specific purposes
  • Contract: Processing is necessary for a contract with you (merchant/sponsor agreements)
  • Legal Obligation: Processing is required by law
  • Legitimate Interest: Processing is necessary for our legitimate business interests

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Help us understand how visitors use our site
  • Marketing Cookies: Used to deliver relevant advertisements
  • Preference Cookies: Remember your settings and preferences

You can control cookie preferences through our cookie consent banner or your browser settings.

6. How We Share Your Information

We may share your information with:

  • Service Providers: Third-party companies that help us operate (hosting, analytics, email services)
  • Event Partners: Co-organizers and sponsors of specific events (with your consent)
  • Public Display: Merchant, sponsor, and partner information displayed on our website
  • Social Media: Content shared on social platforms with proper attribution
  • Legal Requirements: When required by law or to protect our rights

We do not sell your personal data to third parties.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When data is no longer needed, we will securely delete or anonymize it.

9. Your Rights

Under GDPR and other data protection laws, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data ("right to be forgotten")
  • Restriction: Limit how we process your data
  • Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at [email protected]

10. Third-Party Links

Our website may contain links to third-party websites, including partner and sponsor sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. International Data Transfers

Your information may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR requirements.

12. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Data Protection Officer

For specific data protection inquiries or to exercise your rights under GDPR, you can contact our Data Protection Officer directly at [email protected]