Shopify Connect 25

The Event that unites the Shopify Ecosystem

Get ready for an inspiring afternoon dedicated to the future of e-commerce. At Shopify Connect Portugal, you'll not only learn about the latest trends and strategies, but also connect directly with leading companies in the sector and become part of the vibrant Shopify ecosystem.

EDITION 2025

Event Highlights

The best moments from our 2025 edition

Date

Tuesday, October 7, 2025

Shopify Connect 25

Time

14:30 - 23:30

Location

Vinha Boutique Hotel

Porto, Portugal

Agenda

14:00 - 15:00

Accreditation

14:30 - 15:00

Welcome Drink

15:00 - 15:15

Opening Session

Welcome to Shopify Connect Portugal 2025! Join us as we kick off an inspiring afternoon dedicated to the future of e-commerce. Leaders from Shopify, Skrey, and Bounce set the stage for a day of innovation, networking, and growth.

Helder Rocha
Helder Rocha
Co Founder @ Skrey
Blas Segarra Vázquez
Blas Segarra Vázquez
Partnerships @ Shopify
Nacho Abad Arcenilla
Nacho Abad Arcenilla
Senior Account @ Shopify
Francisco Lacerda
Francisco Lacerda
Retail Launcher @ Bounce
15:15 - 15:35

Shopify Innovation

From Retail to Unified Commerce, dive into Shopify's most exciting innovations and discover how the platform continues to redefine the future of commerce.

Brian Edwards
Brian Edwards
Retail Partnerships Manager @ Shopify
Jonathan Chu Lo
Jonathan Chu Lo
Senior Solutions Engineer @ Shopify
15:35 - 15:55

From data to impact

An overview on personalised experiences and the use of AI in Marketing Automation.

Juan Ribeiro
Juan Ribeiro
Portugal & Spain @ Klaviyo
15:55 - 16:15

Beyond Discounts: Building True Loyalty

How loyalty can be more than points and discounts. We'll share real stories from brands like Way of Wade, Hapa Kristin, and Sony to show how loyalty, reviews, and wishlists help boost sales and keep customers coming back.

Eldar Galiev
Eldar Galiev
Founder @ Growave
Kalys Salmakbaev
Kalys Salmakbaev
CMO @ Growave
16:15 - 16:35

How top brands drive conversions through Conversational Commerce

Discover how top e-commerce brands use AI Agents to boost conversions and grow revenue faster.

Yohan Loyer
Yohan Loyer
Agency Partner Manager @ Gorgias
16:35 - 16:55

Engage, Retain, Grow: The Power of Smart Mobile Apps

Discover how next-generation mobile apps go far beyond transactions, creating personalized, seamless, and engaging experiences that keep customers coming back. Learn how design, data, and technology unite to drive true retention.

Pedro Pontes
Pedro Pontes
Co Founder @ Napps
Renato Mota
Renato Mota
Co Founder @ Napps
16:55 - 17:25

Coffee Break

17:25 - 17:45

From Checkout to Reconciliation: Simplifying the Way Businesses Get Paid

Discover how easypay simplifies every step of the payment journey, helping businesses save time, reduce complexity, and focus on growth.

Marta Oliveira
Marta Oliveira
Head of Business Development @ Easypay
Madalena Jara
Madalena Jara
Key Account Manager @ Easypay
17:45 - 18:05

Best Shopify features in 2025

How Shopify helps brands to expand international, automate processes and leverage AI features that actually work.

Jan Frey
Jan Frey
Developer, Youtuber & Educational Partner
18:05 - 18:25

Killing the Funnel: The AI Era of Shopping

AI has disrupted the traditional funnel, shifting discovery to intelligent selection. seQura shows how merchants can adapt to stay visible, trusted, and chosen in the AI-driven shopping era.

Joana Monteiro
Joana Monteiro
Sales Manager @ SeQura
Jessica Capuano
Jessica Capuano
International Business @ SeQura
18:25 - 18:45

AI That Understands Your Customers

Doofinder's AI powered Search & Discovery transforms online shopping into a smarter, human-centered experience. It guides shoppers, compares options, and provides personalized recommendations for a smarter, smoother experience.

Diego Ramirez
Diego Ramirez
Account Executive @ Doofinder
Rebeka Vivar
Rebeka Vivar
Partnerships Manager @ Doofinder
18:45 - 19:05

Looking After Number 1

Empowering customers with self-service order editing and personalized post-purchase upsells, putting them first every step of the way.

David Wiltshire
David Wiltshire
UK Lead @ Order Editing
19:05 - 19:25

From Acquisition to Retention with Steve Madden and Weboost

An in-depth look at how Steve Madden, in partnership with Weboost, builds a seamless customer journey from acquisition through to retention, combining strategy, technology, and best practices.

Diogo Sampaio
Diogo Sampaio
Founder @ Weboost
Rui Oliveira
Rui Oliveira
Head of Performance @ Weboost
Nancy Oliveira
Nancy Oliveira
CEO @ Steve Madden Portugal
Inês Meireles
Inês Meireles
Head of CX @ Skrey
19:25 - 19:40

Conclusion / Q&A

19:15 - 20:30

Cocktails & Appetizers

20:30 - 22:30

Dinner

Frequently Asked Questions